Slogan Updates

A Diamond Is Still Forever but Real Ain’t Rare Anymore.

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De Beers Is Goliath

Watch me use a gemstone in my sling.

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Answer Me This

What good is buying a man-made diamond if it is for sale by a mined diamond company?

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What Do You Like More, De Beers?

Finding an old friend or making a new one?

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De Beers Is Now Playing Both Sides Of The Coin

De Beers will lose its tails if consumers use their heads. Click the link below.

http://www.forbes.com/sites/trevornace/2018/05/30/de-beers-gives-in-and-begins-selling-lab-made-diamonds/#2e08e8b74636

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What Does A Blood Diamond Mine Have In Common With A Blood Diamond Grave?

Both are holes made in the earth for people to go in because of nature’s diamonds.

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Wake Up And Smell The Ashes

Corporations are not more powerful than consumers.

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Blood Diamonds Keep You In The Dark

Choose Heart In Diamonds and you will know how many dead people are associated with your diamonds.

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To Be Fair

A girl’s best friend should be man-made (just like man’s best friend).

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Do Diamonds Come From Coal?

No, but they come from coal miners.

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